Resources
TOOLS TO HELP YOU NAVIGATE GROWTH.
Getting Started on LinkedIn for Tech Leaders
A checklist to complete your profile and start building a LinkedIn content strategy.
Introduction to Hospitality for Tech Leaders
A data-rich guide to the complex hospitality industry buyer landscape.
Marketing Budgets for Hospitality Tech
A guide to annual marketing budget planning for the industry.
Annual Marketing Plan Template
Two PowerPoint / Google slides to use as a template for your annual marketing planning.
Positioning & Messaging Templates
Three worksheets with individual prompts.
PODCAST APPEARANCES
ARTICLE FEATURES
How Fractional Marketing Achieved a More Balanced Life
“Jacki Brown is the founder and CEO of Jacki Brown Marketing, LLC, a consultancy that helps hospitality and travel technology companies navigate growth by identifying and crafting their positioning and messaging, then scaling that across digital channels and into lead-generating marketing campaigns…”
Linkedin Done Right: Here’s How 5 Hospitality Professionals are Showing Up and Killing It!
“Jacki is a fractional CMO and a product marketer and - naturally - has nailed her positioning and messaging. Her profile is also on point as it’s super clear what she does and for whom. Her content is regular, consistent and genuinely educational…”
Exclusive Interview: Jacki Brown, Fractional Marketing Leader for Hospitality & Travel Tech
“I'm super excited to bring you my first interview on Marketers Remote with Jacki Brown, a seasoned marketing leader with nearly two decades of experience in the hospitality and travel technology sector.