Marketing That Takes You Places

Create Your Story. Discover Your People. Navigate Growth. Product Marketing for Hospitality Technology.

Bar Harbor, Maine

What’s blocking your path today?


I support hospitality and travel technology brands who need go-to-market and product marketing assistance to reach their next goal. 

  • Launching a new product?

  • Expanding to a new segment or geography?

  • Looking to scale an existing portfolio and build brand reputation? 

  • Want to make your offering more compelling in a competitive market? 

Product Marketing Sprints

  • 30 Day Positioning & Messaging Sprint

    We’ll collaborate both in meetings and async, resulting in assets you’re team is aligned :

    - Value Proposition deck

    - Positioning canvas

    - Messaging document with one sentence, short (50 word), long (100 word) descriptions, and 3 - 5 unique value propositions

    - New web page copy and wireframe

  • 60 Day Product Marketing (Re)Launch

    You’ll receive everything in the 30 Day Positioning & Messaging Sprint, plus:

    - Team enablement

    - Marketing launch strategy

    - Content for email and social

    - Fully designed sales deck

    - Fully sales sheet

Investment

Find Your Package

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Your scope
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1
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3 included per product

Meet your guide, Jacki Brown

With 8+ years in hospitality and travel and nearly two decades of marketing experience, I specialize in marketing strategy and product marketing for global hospitality and travel technologies.

I partner with growing companies to create compelling stories that convert based on their ideal positioning and buyer. I’m a 3x new team builder and former graduate school professor, who thrives on building, mentoring, and scaling processes and teams.

  • 30+ Products & Portfolios (Re)Positioned

  • 10+ Companies Branded

  • 20+ Websites Redesigned

  • 6 Graduate Courses Taught

Adventures: Current and Former Clients


Free Guides

Resources to Help You Navigate Growth

Case Studies

Contact Jacki

Let’s Explore

Have questions?

Frequently Asked Questions

  • Product marketing is the specific marketing that you do to define your go-to-market strategy for your solution. It includes developing your unique positioning based on your value and differentiators. Then you bring it to life across various channels in your messaging.

  • I support B2B technology companies, particularly in the hospitality and travel industry. I have extensive experience in the travel industry, having worked at Amadeus across hospitality, cars, insurance, and hotel distribution, and now with 8 different clients in the space.

  • I typically work with organizations at $1M - $50M ARR, who have established product-market fit and are looking to bring that to life in their content.

  • Hiring a full-time PMM takes months, and that's before they've learned your product, your market, and your buyers. When you work with me, you get nearly two decades of marketing experience and deep hospitality and travel tech expertise from day one. There's no ramp-up, no overhead, and no long-term commitment. You get senior-level strategic thinking exactly when you need it, scoped to your most pressing challenge, whether that's a product launch, a repositioning, or building your product marketing function from scratch.

  • It's collaborative but light on your calendar. We meet for a 30-minute call each week to align on progress and next steps. In between, you have async access to me via chat for quick questions and feedback. I'll also connect directly with your head of sales, product lead, and founder as needed, because great positioning only works when the whole team aligns on the story.

  • You'll complete a short onboarding form before our kickoff call so I can hit the ground running. From there, I'll ask for your current branding assets, any go-to-market strategy documentation you have, and your competitive research. The more context you can share, the faster we move.

  • I'll make sure you have a Value Proposition deck with everything in it to train both internal team members as well as create a single source of truth for LLMs. If you'd like, we can move on to your next product or portfolio. If your needs expand beyond product marketing strategy, I'll connect you with my trusted network of specialists, from designers to demand gen experts, so you always have the right person in your corner.

  • Faster than you'd expect. At the end of a 30-day sprint, you'll have conversion-focused website copy and a wireframe ready to hand off to your design team. That means in four weeks, your story is sharper, your website reflects it, and your team is aligned on how to talk about what you do.

Paris, France